SRA, Lazada to host Great Singapore Sale 2021 in omni-channel format
Sale to run from June 6 to July 7, marks integration of online and offline retail
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Singapore
THE annual Great Singapore Sale (GSS) event will take an omni-channel format this year, with e-commerce platform Lazada handling the online aspect of the sales event, the Singapore Retailers Association (SRA) announced last Wednesday.
GSS 2021 will take place from June 6 to July 7, bookended by Lazada's 6.6 and 7.7 sales campaigns. The event will feature thematic sales across product categories over the four weeks.
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