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Standing strong in an overcrowded fitness industry

Home-grown yoga brand Yoga Movement recently opened its 10th studio in Singapore and is now gearing up for overseas expansion

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Paige Lim

Paige Lim

Published Thu, Dec 7, 2023 · 05:00 AM
    • Peter Thew (left) and Alicia Pan, founders of Yoga Movement. The couple had previously rejected investment offers as they wanted to retain complete ownership of the brand.
    • Peter Thew (left) and Alicia Pan, founders of Yoga Movement. The couple had previously rejected investment offers as they wanted to retain complete ownership of the brand. PHOTO: YOGA MOVEMENT

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    AMID a recent spate of gym closures in Singapore, home-grown fitness boutique chain Yoga Movement has been busy expanding its footprint.

    In September, the brand opened a studio in Alexandra, bringing its total number of branches in the city-state to 10.

    It is also gearing up for its first foray overseas, having received a significant capital investment under new parent company Move Repeat.

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