Taking the consortium route into India
Introductions and shared resources help SMEs crack this tricky market
Add BT as a preferred source
WHEN water quality and treatment company Environsens wanted to pitch its offerings to Indian government officials, it did not have to resort to cold-calling. Having entered the country via a consortium, it could rely on the group’s leaders for introductions.
Similarly, being part of a consortium meant that software company Eastcom Systems could get a tailored bundle of business contacts, streamlining its pitching process.
Such groupings organised by Enterprise Singapore (EnterpriseSG) are helping Singapore’s small and medium-sized enterprises (SMEs) enter India, a market that can otherwise be hard to crack.
TRENDING NOW
Qatari LNG ship struck in Strait of Hormuz, testing US talks
DBS shares rise 1.9% to hit all-time intraday high as sentiment improves
‘Baptism of fire’: Andre Khor on leading Singapore refiner Aster through an energy crisis
Singapore retains top spot as most expensive city for HNWIs, with five Apac cities in global top 10
