Taking the consortium route into India

WHEN water quality and treatment company Environsens wanted to pitch its offerings to Indian government officials, it did not have to resort to cold-calling. Having entered the country via a consortium, it could rely on the group’s leaders for introductions.

Similarly, being part of a consortium meant that software company Eastcom Systems could get a tailored bundle of business contacts, streamlining its pitching process.

Such groupings organised by Enterprise Singapore (EnterpriseSG) are helping Singapore’s small and medium-sized enterprises (SMEs) enter India, a market that can otherwise be hard to crack.