Try on eyewear virtually with Lenskart; startup sees expansion in South-east Asia this year

AS the optical industry goes digital to meet growing customer expectations, India-headquartered eyewear company Lenskart is tackling the e-commerce challenge head-on via the use of technology.

Using 3D augmented reality (AR) technology, shoppers can try on Lenskart's eyewear virtually from the comfort of their homes.

In an exclusive interview with The Business Times, Lenskart's chief business officer for South-east Asia, Anantha Nayak, said that the omnichannel eyewear player has "completely transformed" the shopping experience for Singaporean consumers: "We have completely disrupted the technology space and the online platform."