Udders tailors its scoops of ‘Made-in-Singapore’ ice cream for markets abroad
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Renald Yeo
FROM premium durian ice cream in China to vegan scoops with an Asian twist in the UK, Udders is taking a targeted approach to its overseas expansion.
The home-grown ice cream maker aims for overseas sales to account for 60 per cent of its overall revenue in the next three to five years, up from 20 per cent now, co-founder Wong Peck Lin told The Business Times.
In Singapore, the brand has five outlets. Its products are also carried by more than 400 retail points islandwide.
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