Using the product return process to bolster customer loyalty

SO, Christmas and Chinese New Year have been and gone. The period that follows is typically when retailers see an increase in customers making product returns. During such busy periods, businesses are tested to see how well they fare in managing this, and trying to convert less-than-happy customers into satisfied or even loyal customers. Putting in place a strategic approach to handling product returns is crucial for businesses which want to maintain their own sanity, and their customers' as well.

Is this happening to you? If so, here are some tips to enable your company to ace the "product return season" or improve for next year.

Customers typically return a product when it is not what they had expected, the fit is not right or the product was damaged during shipping, scenarios that have been increasing due to the increase in online shopping. Businesses can try to reduce the chances of a product return by including several high definition photos of the product on e-commerce platforms, zoom and rotation features and sizing charts, while improved packaging can help to prevent damage.