Weaving in a winning philosophy
Homegrown line Benjamin Barker aims to flesh out the sartorial aspirations of South-east Asia after establishing itself in the local retail scene
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AN IMPECCABLE suit for a special occasion? Check (thanks to Benjamin Barker menswear). A cosy hangout for the weekend? Check. Homegrown lifestyle brand, Benjamin Barker, has over the last nine years helped to flesh out the sartorial aspirations of stylish Singaporean men. The success of this unique combination has earned the brand its first Enterprise 50 (E50) award in 2017.
The brand is the result of founder Nelson Yap's entrepreneurial and survival spirit. Nine years ago, his father was diagnosed with cancer and Mr Yap found himself assuming the role of man of the house. His father eventually succumbed to the disease and Mr Yap inherited the family's debt-ridden tailoring business.
Mr Yap rose to the occasion and decided to create his own brand. Guided by the mission to inspire everyone to dress well, live well and do well, the Benjamin Barker brand was born.
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