Well-capitalised companies outlast tough times

THERE are several business considerations that keep entrepreneurs up at night. Customer service, product quality, talent retention, and competition are but a few of them. But the most critical aspect involves the life blood of any organisation: cash flow generation.

When faced with an unexpected and serious capital shortfall, many entrepreneurs tend to be caught unawares. Accessing capital is all about readiness. You should build up your funds when you don't need them. Wherever you are in your business life cycle, you have to be constantly mindful of your firm's financing requirements to support both ongoing and future needs.

Knowing where you are in your business life cycle