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What's the story of your startup?
Important clues for startup success can be found by analysing the key ingredients of a great story.
Add BT as a preferred sourcePublished Mon, May 30, 2016 · 09:50 PM
STARTUPS are like stories. They embody characters, a plot and usually a high degree of struggle. But, much like stories, if the characters are boring, the plot thin and the struggle uneventful, they are unlikely stand-outs for success.
Whether the world sits up and listens to the startup could depend on its narrative. With this in mind, important clues for startup success can be found by analysing the key ingredients of a great story.
Who are your characters?
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