Winning Acclaim for providing cover to firms

ACCLAIM Insurance Brokers considers itself one of Singapore’s largest independent home-grown insurance brokers, with over 2,000 enterprise clients.

When it began 40 years ago, however, it was a one-man show. Founder and executive chairman Anthony Lim pitched his services door-to-door to local enterprises, and his first insurance policy was delivered on foot.

Back in the 1980s, insurance was still seen as taboo, said Lim. Despite this, he decided to set up Acclaim after noticing that small and medium-sized family businesses lacked awareness about insurance broking. For him, it was an opportunity to redefine business owners’ perspectives of the value-added services of insurance.

After some years in the industry, he sought to become president of the Singapore Insurance Brokers Association: “I decided to be president because then, I’d be the head and not the tail. I could see what the main issues were coming up in the industry.” He became one of its longest-serving presidents, fro…

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