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Sunnystep looks to gain foothold in South-east Asian market

After its first overseas store in Malaysia, the Singapore shoemaker plans to open more there and in Indonesia

Tessa Oh

Tessa Oh

Published Wed, Jan 1, 2025 · 12:00 PM
    • Mao Ting, Sunnystep's founder and CEO, started the brand in 2018 following a painful injury, which made it difficult for her to walk.
    • Mao Ting, Sunnystep's founder and CEO, started the brand in 2018 following a painful injury, which made it difficult for her to walk. PHOTO: SUNNYSTEP

    AFTER taking its first step overseas last August, home-grown footwear company Sunnystep wants to make further strides in South-east Asia this year.

    The shoemaker will open its first physical store in Indonesia this month, in Jakarta, followed by a second in the same city in February.

    It aims to open a total of 50 stores in the country over the next five years, founder and chief executive officer Mao Ting told The Business Times.

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