Swee Choon plans Philippines expansion in push to be dimsum’s quick-service king
Having built a strong base of Filipino customers in Singapore, the family business is looking into franchise partnerships
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[SINGAPORE] Sixty-year-old family business Swee Choon wants to take its dimsum to the Philippines, after having built a strong base of Filipino customers in Singapore.
Third-generation owner Ernest Ting hopes to formalise franchise plans by next year, betting on regional expansion as he steers through challenging conditions in Singapore’s food and beverage (F&B) sector.
In October, he went on an exploratory trip to the Philippines with Enterprise Singapore, where he pitched to potential franchisees. “The Philippines is a big franchise market, so we went to see and learn,” he said.
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