From tea bags to canned beverages, Gryphon brews a new identity

KNOWN for its tea bags and loose-leaf tea, Gryphon Tea now offers canned tea-based beverages and is rebranding simply as “Gryphon” – in a further step away from its parent company, tea wholesaler Lim Lam Thye.

Gryphon’s founder Lim Tian Wee, part of Lim Lam Thye’s fourth-generation leadership, has been interested in prepared beverages since 2004, when a supplier approached the parent company to formulate a limited-time-only iced green tea for McDonalds.

After that project, Lim did not continue working on beverages because he was focused on developing a consumer tea brand – which would become Gryphon Tea.