Acing out rivals in e-commerce

THE e-commerce scene in South-east Asia is heating up rapidly, with many e-commerce platforms such as Amazon, Zalora, and Alibaba's Lazada all competing to gain market share in the region.

One of the most recognisable names out there is Shopee, an e-commerce platform established by Singapore-based technology company Sea (formerly Garena) in 2015.

"Since the past two or three years, we have been growing at a very fast pace. This is very important for any e-commerce platform. Right now we are focusing on two things: growing the user base and user experience," says Zhou Junjie, chief commercial officer and country head of Shopee Singapore.

Shopee Guarantee, for example, is a feature which protects users by withholding payment to vendors until the buyer confirms receipt of the order. This builds trust between the two parties and minimi…