Aver Asia makes quality customer service its guiding principle

Singapore

WHAT can you do to stand out in an industry where equipment is standardised, with little product differentiation?

Aver Asia, which provides equipment ranging from aerial platforms, generators and compressors to winches and forklifts, seems to have that all figured out.

Since its inception in 1999, the company has been growing at full throttle. In the last six years, its revenue has expanded more than four times, from S$20 million to over S$80 million.

Its growth even necessitated its taking over two neighbouring plots of commercial space last year to accommodate its current fleet of more than 4,000 units of equipment.

Th…