Beauty for the busy
Ikeda Group has successfully launched skincare products targeting women with fast-paced lifestyles, and plans to expand overseas.
FOR the working woman of today, time is of the essence. Gone are the days of tedious skincare routines - as the Americanism goes: "ain't nobody got time for that".
Spa and skincare business Ikeda Group is one small and medium-sized enterprise (SME) that is capitalising on this need for speed.
In December 2017, both the beauty company's facial bar for thirty-minute facials and skincare line targeted at working women were launched. One of their products launched in December, says CEO Eric Tan, is the world's first sprayable face serum.
It requires only a few …
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