Bridging the customer service gap is the need of the hour

CUSTOMER experience is more important than ever before. Studies show a direct correlation between excellent customer experience and revenue growth.

Brands that deliver the best customer experience achieve 54 per cent higher revenue growth than brands that consumers rank poorly.

For brands looking to stand out from the crowd and gain market share, the path to achieving positive customer interactions across all the channels they prefer starts with customer relationship management (CRM).

Good customer experience minimises friction, maximises speed and efficiency and maintains a human element, embedded within the automation, AI or other …