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Bring junior staff on board social media push

For many SMEs, the younger executives may be more qualified than the boss to handle the business' social media presence.

Because junior execs or interns spend more time on social media platforms, they can spot new trends and developments faster.

RECENTLY during a coffee break at a conference, I was chatting with a group that included the chief marketing officer of a large multinational company (MNC) and heard him say: "Get your most junior marketing executive to mentor the chief marketing officer on how to effectively leverage social...

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