Building a corporate culture in SMEs pays off

CORPORATE culture is fundamental to the success of any company. It is the emotional glue that bonds an organisation to its employees and customers. For small companies, the need for a successful and effective corporate culture is even more pronounced. Most start-ups and SMEs are cash-strapped and resource-starved, and, unlike their bigger counterparts, do not have an upper hand in the compensation and benefit space.

This challenge is exacerbate…