Building a united and shared vision beyond the bottom line

FROM June 23 to July 10 this year, the world's attention was riveted on the well-being of 12 boys and their football coach in Tham Luang cave in Thailand. Among the quickest on the ground were, quite expectedly, the official team including the Thai Navy Seals. Almost simultaneously, individual volunteers turned up unbidden, including the vital cave experts who quickly marshalled their worldwide community of cave rescuers and cave divers.

Following close behind were small business owners who came to render help wherever they could. Going beyond the proverbial "thoughts and prayers", the sma…