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Building a united and shared vision beyond the bottom line

One of the rescued Thai boys ordained as a novice Buddhist monk, praying at the Wat Phra That Doi Tung temple in Chiang Rai. The episode in Thai history also shone the spotlight on the tireless philanthropic efforts of Thai SMEs who quickly set aside their business priorities to step up to the plate to do their part in the rescue efforts.

FROM June 23 to July 10 this year, the world's attention was riveted on the well-being of 12 boys and their football coach in Tham Luang cave in Thailand. Among the quickest on the ground were, quite expectedly, the official team including the Thai Navy Seals. Almost simultaneously, individual...