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Camel brand owner is nuts about digitalisation

Seng Hua Hng, a 40-year-old family business, finds it is more efficient and nimble after banking on technology.

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Poh Shih Yin, director, Seng Hua Hng Foodstuff, says the firm has recently developed an integrated system that syncs data from its warehouse and back-end office to a mobile app in real time which allows its sales team to check inventory on the go, instead of making trips back to the warehouse.

STACKS of company documents - generated manually by its employees - sit high inside Seng Hua Hng Foodstuff's office on Defu Lane.

These employees also make frequent trips to the warehouse, as the local nut manufacturer, which owns household brand Camel Nuts, does not have a system that...

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