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Camel brand owner is nuts about digitalisation

Seng Hua Hng, a 40-year-old family business, finds it is more efficient and nimble after banking on technology.

Published Mon, Jul 16, 2018 · 09:50 PM

STACKS of company documents - generated manually by its employees - sit high inside Seng Hua Hng Foodstuff's office on Defu Lane.

These employees also make frequent trips to the warehouse, as the local nut manufacturer, which owns household brand Camel Nuts, does not have a system that churns out inventory data from its warehouse in real time.

But soon, all these will be a thing of the past as the family business of 40 years gears up to digitise its business operations.

"We have tonnes of files sitting around and (we do) a lot of manual data entry, it's not efficient at all," acknowledged Seng Hua Hng's director Poh Shih Yin.

She added: "There are a lot of things we need to work on to improve productivity. Small tasks…

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