Catering to the millennials

At Orange Clove Catering, customer focus and innovation are the key and the Generation Y gets to play the biggest role.

Amanda Chai

Published Mon, Aug 24, 2015 · 09:50 PM

Singapore

MILLENNIALS, also known as Generation Y, are considered to be the biggest workforce in many industries, particularly in food and beverage (F&B) industry. And it is this group that Orange Clove Catering, which counts amongst its corporate clients Google, Microsoft and Ernst & Young, aims to target.

Despite being a relatively young seven-year-old company, executive director Elvis Lee has managed to successfully advance Orange Clove into a corporate entity that has now expanded into the wedding and food truck industries. His mantra is to "differentiate, or die", which he explains hinges on people and innovation.