Customise, mentor, engage to capture millennials' interest

Singapore

PARTICIPANTS at a seminar which set out to put a finger on millennial customers and colleagues concluded that this demographic is a diverse group that defies pigeon-holing.

Wu Ying Ying, regional head of communications for online platform ShopBack, for example, said that one stereotype floating around about millennials is that they are lazy, but that is what stereotyping does - it just makes life easier when people are compartmentalised.