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SGSME BUSINESS EMPOWERMENT SEMINAR

Customise, mentor, engage to capture millennials' interest

Seminar features speakers discussing ways of relating to millennial customers and colleagues

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The panellists (from left) were Starbucks' GM Patrick Kwok; McDonald's Singapore MD Kenneth Chan, Carousell's VP (operations) Tan Su-Lin; Sweet's chief Sweet officer Damien Bray and Shopback's regional head of communications Wu Ying Ying.

Singapore

PARTICIPANTS at a seminar which set out to put a finger on millennial customers and colleagues concluded that this demographic is a diverse group that defies pigeon-holing.

Wu Ying Ying, regional head of communications for online platform ShopBack, for example, said that...

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