Data, dollars and deliveries

E-COMMERCE marketplaces such as Lazada and Qoo10 have been touted as the next gold mine for retail brands, but often overlooked is the expertise needed to sell products on these platforms effectively.

And this is where e-commerce enablers beautiful.me and Synagie.com - software solutions that aid both front and back-end operations - come in.

Olive Tai, co-founder and managing director of both e-commerce enablers, said: "In the fast-moving consumer goods (FMCG) world, everybody is hungry for data, but if you go out and ask all the different marketplaces to provide the data - it is very difficult."

She explained that while it is relatively easy to determine sales figures of products at a single online marketplace, difficulties arise when comparing across marketplaces, competitors and other products in the same online basket. "In the last couple of years, a lot of brand owners are living in the dark. They know about their mar…