Data, dollars and deliveries
Leveraging on her experience in the brick-and-mortar world, Olive Tai's unique combination of front and back-end e-commerce solutions provides much-needed help for online brands.
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E-COMMERCE marketplaces such as Lazada and Qoo10 have been touted as the next gold mine for retail brands, but often overlooked is the expertise needed to sell products on these platforms effectively.
And this is where e-commerce enablers beautiful.me and Synagie.com - software solutions that aid both front and back-end operations - come in.
Olive Tai, co-founder and managing director of both e-commerce enablers, said: "In the fast-moving consumer goods (FMCG) world, everybody is hungry for data, but if you go out and ask all the different marketplaces to provide the data - it is very difficult."
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