Developing soft powers to sell heavy duty tools

STARTING from a humble hardware shop with a zinc roof 51 years ago at Sungei Road, Chee Fatt Co Pte Ltd has grown into one of the leading distributors of precision tools, industrial hand tools and power tools in Singapore and South-east Asia.

Today, the company has over 50 distribution rights with over 50,000 different products which are housed in its 70,000 square foot warehouse at Tanjong Penjuru, Pasir Panjang. These include the product lines of renowned and recognised brands such as Stanley, Proto, Facom, Dewalt and Milwaukee Powertools & Enerpac, among many others.

The family-owned business is currently managed by the second-generation owner-managers who are committed to growing the organisation into one of Asia's largest independent industrial tools and equipment distributors.