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Developing soft powers to sell heavy duty tools

Ivan Poh, assistant director of sales, and Desmond Poh, assistant director of marketing for Chee Fatt. The company regards its greatest asset to be its people, having nurtured a team of some 30 dedicated staff who believe in meeting customers' needs and satisfaction.

STARTING from a humble hardware shop with a zinc roof 51 years ago at Sungei Road, Chee Fatt Co Pte Ltd has grown into one of the leading distributors of precision tools, industrial hand tools and power tools in Singapore and South-east Asia.

Today, the company has over 50 distribution...

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