Diversification as a driving force

A THOROUGH study of Lian Beng Group's complicated group structure is required if you want to scratch the surface of what the firm is about. The group divides its operations into four main segments - construction, property development, other construction-related business, and investment holding and dormitory business - but each segment splinters off into different areas of specialisation.

Diversification is a driving force for the group, which very early on recognised the need to reduce dependence on a single industry sector and has conscientiously sought to expand its business to related sectors.

"When we first started in construction we didn't just concentrate on one type. We have built HDB flats and private condominiums, schools, and libraries. We are very diversified that way, whether in construction or the types of properties we invest in," says Ong Pang Aik, chairman and managing director of Lian Beng Group.