Enhancing SMEs' data analytics capability through university tie-ups

HARNESSING the power of data analytics, SMEs can now generate visualisations of the company's historical data to date, and predictions for the future - something which is nearly impossible before the era of big data.

For example, an SME can analyse incoming data, such as sales records, marketing patterns, and growth metrics of the company, and create dashboards for easier visualisation of the trends.

The company can also deploy data analytics to support the making of critical business decisions that include new product development, investigation of supplier or production issues, formulation of product pricing and promotion strategies.