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Getting the Net advantage in marketing

Founder of Happy Marketer Rachit Dayal wants to put Singapore on the global digital marketing map.

Tue, Apr 12, 2016 - 5:50 AM

"We have a five-year plan that never really pans out. We have a plan but it needs to be updated quarterly as it changes ... Anyway, we are a sunrise industry, so there is a lot of room for us to grow." - Mr Rachit (above) on the trajectory for his seven-year-old startup

PHOTO: ARTHUR LEE

WHAT do you get when the worlds of digital marketing and hypnotherapy collide? A digital marketing consulting firm aptly named Happy Marketer.

The firm's services include the use of Web analytics to increase businesses' revenues, and to engage customers using social media such as Facebook...