Getting the Net advantage in marketing

WHAT do you get when the worlds of digital marketing and hypnotherapy collide? A digital marketing consulting firm aptly named Happy Marketer.

The firm's services include the use of Web analytics to increase businesses' revenues, and to engage customers using social media such as Facebook and YouTube.

Rachit Dayal, founder and managing partner at the homegrown digital marketing consulting firm, was previously a hypnotherapist certified by the National Guild of Hypnotists in the US.