Homegrown firm Actxa blazes a trail to fitness

JUST like hopping on stepping stones across a river, local fitness wearables company Actxa was formed as a result of an opportune moment. Back in 2015, parent company Activate Interactive, which was a game and software developer, was tasked to create an app for the Health Promotion Board's (HPB) first-ever National Steps Challenge.

It was a campaign to encourage Singaporeans to walk at least 10,000 steps a day. At around the same time, HPB decided to give out free step trackers for the participants.

Using trackers bearing the Actxa brand…