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Homegrown firm Goodstuph to launch 'urgent creativity' service

Agency will churn out marketing ideas without a brief in the shortest time possible for its clients.

Published Mon, Feb 5, 2018 · 09:50 PM

    GOODSTUPH, a homegrown creative agency, is launching a "same-day idea delivery" service. A practice found in only a number of firms in Singapore and South-east Asia, it is designed to churn out marketing ideas for brands in a matter of hours, without a brief and in response to the latest market trends.

    Jason - as the service is known by - will be formally unveiled in February. A new division by the same name will also be set up in the firm, The Business Times has learnt.

    Pat Law, founder and chief of Goodstuph, said: "Jason is our humble division of 'urgent genius creativity' - designed to create ideas with maximum impact formed in the shortest window period, in response to trends happening in the market."

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