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Local firms seek new markets amid Covid-19, but change tack

They switch to expansion tactics involving less physical interaction, as virus-related travel restrictions hinder business dealings.

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Udders' Wong Peck Lin says it has pivoted to product export and distribution and e-commerce rather than franchised stores. These strategies also reduce the need for face-to-face training and meetings.

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Acts of Life's John Cunningham says: "We knew that we'd have to be flexible and re-adjust our rollout, which could delay our timelines, but we're here (in Vietnam) for the long term.

THE novel coronavirus pandemic has not stopped Singaporean firms from expanding overseas as they seek new markets to make up for weaker demand during this period.

But the nature of the pandemic has forced them to switch to expansion tactics involving less physical interaction, which are...

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