Local lifestyle brands keep the faith in retail by pushing ahead with new store openings

COVID-19 might be wrecking havoc with businesses, but three home-grown artisan brands have pushed ahead with expansion plans and opened new retail outlets.

Bynd Artisan introduced a new retail-cum-F&B concept with Sunday Folks at Ion Orchard in August; By Invite Only welcomed its new spaces at Bugis Junction and Ion Orchard within the span of a week in September; while The Paper Bunny (TPB) is set to debut its retail store at Takashimaya this weekend.

For By Invite Only founder and CEO Trixie Khong, timing and luck both played a part in the opening of the Ion Orchard outlet.