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Model of an agency owner

Bonita Ma rose from meeting and training models in a cramped HDB flat to grooming supermodels today for the global runways.

Before starting Basic in 2012, Ms Ma worked as a manager in a separate modelling agency, which suddenly shuttered its doors, leaving girls who had contracts with the company jobless. She was a one-woman show in the early days, including working even when she was about to enter the delivery ward to give birth.

NOT many agencies in Singapore would call themselves a "mother agency", but Basic Models Management assumes the maternal mantle at the crux of of its business. Founded by Bonita Ma, it helps models work with secondary agencies overseas, on top of polishing and grooming local hopefuls "from...

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