New virtual trade show seeks to match coffee and tea buyers, sellers
A VIRTUAL trade show that will enable exhibitors and trade buyers to match, source and sell at the click of a mouse - Conference & Exhibition Management Services (CEMS) and teapasar, a Singapore-founded multi-brand tea marketplace will launch just that, with the Future Tea & Coffee Summit and Expo 2020.
To be held from June 24-26, 2020, the inaugural edition of the virtual show will also have a second edition in November.
With Covid-19 having forced many companies and entire industries, to recalibrate business models, the virtual expo is aimed at eliminating the need for physical interactions.
It is powered by ProfilePrint, a digital food standard based on rapid and non-destructive fingerprinting technology which was created to enable buyers and sellers to ascertain grade and quality without the need for physical samples.
Alan Lai, the founder and executive director of ProfilePrint said that they think that the show would help to overcome the disadvantage of visitors not being able to test the samples in person.
Visitors to the virtual trade show will also be invited to join webinars involving industry leaders and participate in discussions centred on new technologies and innovative solutions with the potential to solve the tea and coffee industry's most pressing challenges.
Both CEMS and teapasar have a combined track record of over 20,000 visitors, 7,000 trade visitors, 220 exhibitors from 30 countries and S$30 million in sales for the tea and coffee shows presented by them in 2019.
These include Café Asia and the Singapore Tea Festival.
Edward Liu, group managing director of CEMS said the virtual expo was "designed to anticipate and meet future challenges".
He added: The objective is to present an enhanced and transformed trade show integrating new digital experiences built to circumvent potential disruptions and embrace new paradigms in the food supply chain systems. (The Expo) is a powerful new platform that will enable its exhibitors and trade buyers to match, source and sell better, without the physical limitations of borders.
"This is especially important and relevant as the advent of Covid-19 has forced many companies and entire industries, to rethink and transform their global supply chain model. It has also exposed the vulnerability of the supply chain of many organisations." he said.
