Omni United: Treading in the right direction

"Don't do the right things, for the wrong reasons" is a mantra Gajendra Singh Sareen preaches and practices.

A former decorated military officer turned entrepreneur, Mr Sareen is the founder, President and CEO of Omni United, a tyre designing, manufacturing and distribution company. The foundation of his business, he says, is its customer-centric focus, providing high quality and affordable tyres to customers, and a reliable and timely supply chain to global partner retailers.

Mr Sareen believes a company will succeed if it is able to solve a real world problem. However, many ventures fail because people choose to start a business…