Omni United: Treading in the right direction

"Don't do the right things, for the wrong reasons" is a mantra Gajendra Singh Sareen preaches and practices.

A former decorated military officer turned entrepreneur, Mr Sareen is the founder, President and CEO of Omni United, a tyre designing, manufacturing and distribution company. The foundation of his business, he says, is its customer-centric focus, providing high quality and affordable tyres to customers, and a reliable and timely supply chain to global partner retailers.

Mr Sareen believes a company will succeed if it is able to solve a real world problem. However, many ventures fail because people choose to start a business for the wrong reasons such as fame and fortune. Mr Sareen says he hopes to educate aspiring entrepreneurs that there are no shortcuts in business and that things will naturally fall into place if it is inherently right.