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Recipe for change

Elsie's Kitchen rebrands with lashings of innovation and automation.

Chief executive and chairman of Elsie's Kitchen, Daniel Ang, with son Reuben (centre), who is the general manager and nephew Job, director of food and beverage. A younger generation is taking over the reins at Elsie's and dealing with new challenges of the food industry.

TAKE a stroll through the new premises of catering company Elsie's Kitchen at Second Chin Bee Road and one will be surprised at just how many young people there are.

Chief executive and chairman Daniel Ang is serious about leadership renewal and injecting fresh blood into the heritage...