Stitching together new initiatives to expand the family business

Joe's Tailoring eyes next stage of growth with bespoke products and a social media presence aimed at a younger clientele.

Published Mon, Feb 11, 2019 · 09:50 PM

Singapore SMEs

TUCKED away at the quieter end of Cecil Street, Joe's Tailoring has been a mainstay in Singapore's elite circles, counting ministers, banking CEOs and even two of the nation's top 10 richest men among its regular customers, says business owner Joseph Koh.

Prices for suits at this local bespoke tailoring house start at S$850, and can soar up to a whopping S$15,000 for a gold-weaved jacket, or better yet, a suit made from vicuña hair, or "the fibre of the gods", which is produced by a South American camelid related to the llama and is considered the finest natural fabric in the world.

Fresh slate of products

Yet, it is a fresh slate of products launched by the second …

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