No signs of slowdown in South-east Asia e-commerce demand yet, say aggregators  

THE double whammy of macroeconomic uncertainty and inflation hitting American consumers has slowed e-commerce in the US, but in South-east Asia, the market appears to be speeding along.

Una Brands, an aggregator which buys up e-commerce brands to bundle into a single company for scale and growth, saw headwinds hit its sales in the US in the second half of 2022. Una Brands’ portfolio has a 70/30 split between South-east Asia and the US respectively. (*see amendment note)

“Especially around the third quarter and early part of Q4 2022, we did see some slowdown with the consumer sentiment there and how much they are buying online,” said Kiren Tanna, co-founder and chief executive officer of Una Brands.