No signs of slowdown in South-east Asia e-commerce demand yet, say aggregators
THE double whammy of macroeconomic uncertainty and inflation hitting American consumers has slowed e-commerce in the US, but in South-east Asia, the market appears to be speeding along.
Una Brands, an aggregator which buys up e-commerce brands to bundle into a single company for scale and growth, saw headwinds hit its sales in the US in the second half of 2022. Una Brands’ portfolio has a 70/30 split between South-east Asia and the US respectively. (*see amendment note)
“Espe…
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