Baidu aims to sell iQiyi stake at US$7b value

Published Wed, Jun 15, 2022 · 06:34 PM
    • Baidu  is in discussions to sell its majority stake in iQiyi in a deal that could value the Netflix-style streaming service at US$7 billion, Reuters reported, citing people with knowledge of the matter.
    • Baidu is in discussions to sell its majority stake in iQiyi in a deal that could value the Netflix-style streaming service at US$7 billion, Reuters reported, citing people with knowledge of the matter. REUTERS

    BAIDU is in discussions to sell its majority stake in iQiyi in a deal that could value the Netflix-style streaming service at US$7 billion, Reuters reported, citing people with knowledge of the matter.

    Baidu intends to offload its 53 per cent stake in a unit it’s decided is no longer core to its business, Reuters reported.

    The iQiyi shares have drawn early interest from several financial sponsors and state-owned companies, the news agency added. A deal could value iQiyi as a whole at roughly US$7 billion, Reuters reported.

    China’s search leader is delving deeper into areas it’s identified as longer-term growth drivers, including AI and autonomous driving, as its core ad business decelerates. IQiyi said in a statement that the idea of a stake sale is “purely market rumour.” BLOOMBERG

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