Banks reeling in startups in hopes of hooking high-growth customers

FOR all the disruption that startups look to bring to their sector, there are still some basic business needs they require. One of these is banking services.

Banks are taking note, no longer treating startups as just another small and medium enterprise customer. What’s also becoming clear is that cultivating a good relationship with startups early on could pay off handsomely for banks down the line.

So out come the deal sweeteners, from fee waivers to lower minimum balance requirements to business credit cards with higher credit limits for founders to swipe those business expenses through.