Collectibles startup Mighty Jaxx acquires 2 pop culture companies in Singapore

MIGHTY Jaxx, a designer collectibles maker backed by East Ventures, said it has made multimillion-dollar acquisitions of Kinetiquettes, a high-end statue collectible company, and PLAYe, a seller of video games, consoles and collectibles.

Both companies are based in Singapore. Mighty Jaxx said that its acquisition of Kinetiquettes will enable it to develop a new product category.

The transaction adds popular gaming intellectual property — including Capcom’s Street Fighter, Monster Hunter, SNK’s The King of Fighters, Arc System Works’ Guilty Gear and hit Japanese anime titles Attack on Titan and My Hero Academia — to Mighty Jaxx’s portfolio.

Meanwhile, the PLAYe acquisition will increase the visibility of Mighty Jaxx products in stores and enable the startup to tap PLAYe’s direct-to-consumer touchpoints and channels.

Mighty Jaxx has raised over US$40 million to date, to fuel its goal of developing products that “live in both the physical and digital worlds”. Its recent US$20 million Series A+ round drew investments from Web3 investor Mirana Ventures and Korea Investment Partners.

The company, founded in 2012, has worked with global names including Netflix, Formula One and Hasbro.

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Following the acquisition of the 2 Singapore companies, Mighty Jaxx will have a combined workforce of over 150 people globally, with 80 per cent in Singapore. It intends to increase its headcount to 200 by year-end.

Kinetiquettes and PLAYe will continue to operate independently while under the umbrella of Mighty Jaxx’s management.