Could B2B pivots give pandemic-hit fintechs a new growth story?

Singapore

TWO Singapore fintechs familiar to consumers - YouTrip and SoCash - have made pivots into the business-to-business (B2B) payments segment. This comes as their core businesses have been hit by the pandemic.

Both startups will have to contend with challenging margins and a crowded playing field. But if well-executed, these pivots could be crucial in attracting new capital or perhaps even draw in a buyer.