Data ethics: How we do right by customers in a digital economy

DATA is the rails on which the digital economy runs. As more areas of our lives become digitalised, the proliferation of data being generated and data being stored will only continue to grow.

In the digital economy, data is a raw material. How we use data will define us as individuals, as a business and as a society.

As digitalisation impacts every aspect of the way we live and work, the traditional silos of data usage and storage will continue to be broken down. Take, for example, the data we generate when we track our exercise and steps or when we log our calorie intake. We can choose to share these same sets of data with a variety of third parties - from health and wellness apps, to our doctors, insurers, and many others who are then able to use it to provide us with personalised products and services.