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Deliveroo launches shopping service, but food delivery still the mainstay: Singapore GM

Food aside, Deliveroo customers will be able to buy beauty products, flowers or pet food and get it delivered within an hour

Benjamin Cher

Benjamin Cher

Published Mon, Nov 4, 2024 · 09:00 AM
    • Deliveroo is not aiming to compete with e-commerce platforms, says Jason Parke, general manager, Deliveroo Singapore.
    • Deliveroo is not aiming to compete with e-commerce platforms, says Jason Parke, general manager, Deliveroo Singapore. PHOTO: DELIVEROO

    DELIVEROO launched a shopping service on Monday (Nov 4), paving the way for its customers to order a range of retail products across beauty, electronics, florists and pet categories.

    The food-delivery platform has found partners in retail brands such as beauty brand Lush, florist Xpressflower and pet retailer Pet Lovers Centre. Deliveroo customers will be able to order products from these retailers – and even get their orders within an hour.

    This service started in Deliveroo’s European and Middle East markets, and is now being extended to Singapore.

    DeliverooFood deliveryonline shopping

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