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Digital wealth manager Syfe makes push into Hong Kong

Megan Cheah

Megan Cheah

Published Tue, May 17, 2022 · 03:18 PM
    • Syfe’s founder and chief executive Dhruv Arora believes that its focus on passive investments will be able to endure headwinds in the Hong Kong market, which has seen family offices and financial institutions leaving the city to set up  in Singapore.
    • Syfe’s founder and chief executive Dhruv Arora believes that its focus on passive investments will be able to endure headwinds in the Hong Kong market, which has seen family offices and financial institutions leaving the city to set up in Singapore. PHOTO: SYFE

    SINGAPORE-BASED robo adviser Syfe is making a push into Hong Kong, offering its advisory and wealth management services in the territory in its first foray outside Singapore.

    Tailoring its current offerings to fit the local market, the platform, which launched on Tuesday (May 17), will offer its suite of investment portfolios to investors in Hong Kong, Syfe said on Tuesday. Syfe had secured its licence from the Securities and Futures Commission in Hong Kong under Types 1, 4 and 9, for dealing and advising in securities, and asset management.

    From Jun 1, Syfe will offer 9 investment portfolios in Hong Kong. Four core portfolios – built around maximising risk-adjusted returns – and 1 thematic portfolio on disruptive technology will apply direct indexing of its US equity component, instead of the US exchange-traded funds, which would significantly reduce costs. 

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