E-commerce rollup player Una Brands raises US$30 million in Series B funds

UNA Brands, a Singapore-based e-commerce aggregator, has raised US$30 million in Series B funding led by venture firms White Star Capital and Alpha JWC Ventures.

Started in early 2021, Una Brands has acquired and operates over 20 e-commerce brands across 6 countries. Its acquisitions include ErgoTune and EverDesk+, ergonomic furniture brands from South-east Asia that the startup has since expanded into Australia.

According to data platform VentureCap Insights, Una Brands was last valued at US$72.2 million in October 2021. It had previously raised US$18.7 million in seed and Series A funding.

Una Brands expects to achieve group profitability by the end of this year. It will use the fresh capital to acquire more e-commerce brands across categories such as home and living, mother and baby, as well as beauty and personal care.

The startup will also invest in the development of its in-house tech infrastructure to build a more efficient multi-channel sales and business management platform.

“The funding has further strengthened our balance sheet and cash position as we look to continue to acquire great brands and invest in our technological advantage moving forward,” said Una Brands CEO Kiren Tanna.

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Nick Stocks, general partner at White Star Capital, said the startup is able to cater not only to sellers on Amazon but also Shopify and on regional platforms such as Lazada, Tokopedia and Shopee.

Jefrey Joe, general partner at Alpha JWC Ventures, added: “Una Brands has developed a playbook to acquire, boost, and integrate businesses across channels in multiple markets. This playbook has proven to work and accelerated Una Brands’ performance this past year.”