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Ex-Google top execs launch wealth platform targeting the affluent but not wealthy

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Claudia Chong

Claudia Chong

Published Wed, Nov 2, 2022 · 10:00 PM
    • Caesar Sengupta left Google after nearly 15 years to start Arta with seven other long-time colleagues.
    • Caesar Sengupta left Google after nearly 15 years to start Arta with seven other long-time colleagues. PHOTO: ARTA FINANCE

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    ARTA Finance, founded by former leaders at Google, has launched a platform combining quant investing with robo advisory with an aim to bring a “digital family office” to the masses.

    Arta, formerly known as Arbo Works, raised over US$90 million to build a platform that offers accredited investors advantages normally available only to the wealthy. This includes access to private equity, borrowing against assets, and creating highly personalised portfolios of stocks, bonds, options and leverage – managed by artificial intelligence (AI).

    About half of the startup’s 67-member team is made up of former Google employees, including CEO Caesar Sengupta.

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    Wealth managementAlphabet (Google)Sequoia CapitalFintech

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