The Business Times
Garage logo
UOB logoBEST DIGITAL NEWS START-UP, WAN-IFRA 2019 GOLD AWARD

Gojek alumnus raises US$2m in pre-seed funding for tech startup

Ilyas Salim
Published Fri, Oct 7, 2022 · 04:31 PM

FOOD delivery software startup klikit has raised US$2 million in pre-seed funding co-led by venture capital firms Global Founders Capital and Wavemaker Partners. 

Other funding participants included Nordstar, Uber alumni syndicate Moving Capital, Gojek co-founder Kevin Aluwi, and Nuseir Yassin of NasDaily.

Founded in 2021 by ex-Gojek vice president Christopher Withers, klikit aims to help restaurants operate more efficiently through its software-as-a-service platform, klikit Cloud, which aggregates and analyses all of a restaurant’s food delivery orders on a single mobile device. 

This is compared to conventional food delivery processing which usually requires multiple apps with one per delivery app, location and brand, said klikit in its press statement. 

According to the startup, klikit has “the only service with official API (application programming interface) agreements”. This enables its platform to provide seamless updates and 24/7 data analytics to restaurants, it said. 

In its first seven months, klikit has serviced over US$2.8 million in food delivery orders across 150 brands in the Philippines, Malaysia, Indonesia, and Singapore, as well as Taiwan and Australia. 

A NEWSLETTER FOR YOU
Monday, 3.30 pm
Garage

The hottest news on all things startup and tech to kickstart your week.

The startup said it has become part of the operational structure for restaurants and cloud kitchens including the Singaporean and Philippine markets of Max’s Group - the Philippine franchisee of restaurants such as Krispy Kreme, Jamba Juice, Max’s Restaurant.

Withers said he became personally aware of the problems faced by restauranteurs while managing a virtual restaurant, also known as a ghost kitchen, during his time at Gojek.

 “Running a restaurant or even an extra virtual brand now takes more time, more money, and new skillsets — restaurateurs need to figure out how to manage multiple social media accounts, effective ad campaigns, delivery device interoperability, and up to 30 per cent fees on in-app marketing on delivery apps.”

Alongside its food delivery service platform, klikit also partners with creators and consumer brands to develop limited-time offerings of delivery-only food brands, allowing partner restaurants to tap into large fanbases.

 “Partnering with creators and brands who have strong fandom allows us to develop food products that are highly in-demand from Day 0,” said Withers.

KEYWORDS IN THIS ARTICLE

READ MORE

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Startups

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here