Grab, Gojek draw new battle lines in Indonesia's rural areas
Both take to partnerships and M&As in race to sign on users of digital payment services
Claudia Chong
Singapore
SUPER app rivals Grab and Gojek might be fighting it out in the first-tier cities of Indonesia, but both players know that the real battle to be won is out in the countryside.
It is where established financial institutions know it doesn't make financial sense to set up physical branches, making the digital financial services space a big, untapped growth area.
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