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Grab’s apples not the same as GoTo’s

Platform companies report key metrics but not all are easily comparable, a new report shows

Claudia Chong

Claudia Chong

Published Thu, Feb 23, 2023 · 08:22 PM
    • Tech platforms have different approaches to the way they report similar metrics, making an apple-to-apple comparison challenging.
    • Tech platforms have different approaches to the way they report similar metrics, making an apple-to-apple comparison challenging. PHOTO: PIXABAY

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    GMV, GTV, TPV, MAU, ATU. Tech metrics or tasteless alphabet soup?

    Companies like Shopee and GoTo swear by metrics such as gross merchandise value (GMV) and annual transacting users (ATU) as indicators of how well their businesses are doing.

    But how these metrics are reported differ across platforms, making it challenging for investors to compare these businesses at a glance.

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