Grab’s apples not the same as GoTo’s
Platform companies report key metrics but not all are easily comparable, a new report shows
Claudia Chong
DeeperDive is a beta AI feature. Refer to full articles for the facts.
GMV, GTV, TPV, MAU, ATU. Tech metrics or tasteless alphabet soup?
Companies like Shopee and GoTo swear by metrics such as gross merchandise value (GMV) and annual transacting users (ATU) as indicators of how well their businesses are doing.
But how these metrics are reported differ across platforms, making it challenging for investors to compare these businesses at a glance.
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